Alle bronnen, referenties en ondersteunende documenten voor dit onderzoek.
The Five Competitive Forces That Shape Strategy. Harvard Business Review, 86(1), 78-93.
Strategisch FrameworkMarketing Management (15th ed.). Pearson Education.
Marketing TheorieBusiness Model Generation. John Wiley & Sons.
Business Model CanvasThe Discipline of Market Leaders. Addison-Wesley.
WaardedisciplinesBronnen
Interviews
Rapporten
Theorieën